Top media mogul and business expert, Jen Groover, has been tagged by Success Magazine as a "One-Woman Brand" and "Creativity and Innovation Guru", a leading "Serial Entrepreneur" by Entrepreneur Magazine and has drawn comparisons to Walt Disney and Benjamin Franklin. Jen Groover's name has quickly become synonymous with innovation, entrepreneurship and evolution. She has gone from guest-hosting spots on QVC to linking deals with some of the industry's biggest heavyweights.

BUSINESS & LIFESTYLE CONTRIBUTOR
Jen is a top business and lifestyle contributor and content creator for major networks such as ABC, CBS, CNBC, NBC, Fox News, Fox Business News and The CW. Jen also contributes editorial pieces to several prominent business magazines and online resources including The Huffington Post, Entrepreneur Magazine, HealthyStyleNY, Healthy Girl, and Pathways Magazine.

EXPERT - MENTOR - CONSULTANT
Unlike most financial and small business advisors who have obtained their business knowledge from reports and statistics, Jen Groover advises from personal experience. Her successes and failures during the development of her multiple business ventures has designated her an expert on almost all business platforms such as:

Branding
Licensing
Manufacturing
Distribution
Publishing

Direct Television Retail
Corporate Consulting
Start-Ups
Business Development (All Areas)
Content Creation

Mass Retail
Investor Relations
Intellectual Property Management
Joint Ventures & Strategic Partnerships
Brand Equity Analysis & Development

AUTHOR
Jen's intimate experiences with multiple business platforms has been an inspiration for one of her newest ventures What If? & Why Not?, a book that has already provided millions of readers with the confidence to launch the business of their dreams. What If? & Why Not? identifies the crucial tools and resources needed to start a new business as well as make additional income; information which is vital in this nation's recent economic struggle. What most differentiates this business book from others is that Jen really reflects and builds on the psychological component of business. Jen creates new thought processes by challenging old mindsets and paradigms; introduces new perspectives and principles for business and lifestyle. One principle being, "Entrepreneurship is not about the business you want to start, it's about who you want to become." Addressing the fact that ultimately you need to establish the right mind set before you can use all of the technical tools for success. "It's a journey of self-transformation."

SPEAKER
Jen is a highly sought-after speaker for events, conventions, workshops, and seminars including; WEtv, Time Warner, E-Women Org., Ladies Who Launch, NAWBO, Walt-Mart's Executive Women's Day at the LPGA, Kimberly Clark, CC Fund For Women & Girls, PA Governors Conference, Texas Governors Conference, The Learning Annex, Media Bistro, Girls Take Charge, Network Now's Build Your Business Conference, WRC Annual Leadership Conference, Healthy Girl Business & Wellness Conference, Barnes & Nobel, Delaware Today Magazine, Chamber of Commerces, Wilmington Women and Business, Mother Daughter Leadership Summits, and many colleges and universities.

ADVOCATE
Jen believes in active participation and lives by the belief that "if you complain about something you better be willing to do something to inspire change." She is an avid supporter and advocate for:

Small Business Owners
Women In Business
Young Girls Leadership

Women's Leadership
Proactive Healthy Living

Childhood Obesity
Education Reform

SERIAL ENTREPRENEUR
Jen's passion for fearless business development is the driving force behind her many successful brands. Jen's experiences and businesses lie within many different industries and she has no desire to slow down anytime soon. Jen continues to strive towards her ultimate goal, which is to innovate in every industry she is inspired to play in.

JEN GROOVER BRANDS

Jen Groover Designs
A complete comprehensive lifestyle brand for major retailers that has an innovative twist on products from fashion to housewares. Each product improves on design without compromising fashion or flare.

Jen Groover Productions
JGP houses and establishes TV show developments, speaking engagements, promotional events, and additional joint ventures and partnerships with Jen Groover.

Butler Bag
An award winning handbag and recognized as the world's fastest growing handbag company, Butler Bag has grown into a complete lifestyle brand sold by major retailers such as QVC, Avon, Kmart and Sears.

Jen Groover and the Butler Bag have been highly praised in hundreds of prominent media outlets such as "O" The Oprah Magazine, Redbook, People, Good Housekeeping, Success, and Entrepreneur. Please visit www.butlerbag.com for press and more info.

What If? & Why Not?
Starting your own business is hard. But the biggest obstacles often have less to do with time and money, and more to do with fear and doubt.

In What If? & Why Not?, Jen shows you how to transform your fears into action by rethinking the negative questions that can lead to failure before you even get started.

With dozens of personal stories from successful entrepreneurs in areas as diverse as dog walking and handbag-invention, plus practical advice for every step of your journey, What If? & Why Not? is the most complete guide available to help you start the business of your dreams.

Launchers Cafe
Is an online resource, teaching center, and community for entrepreneurs or anyone who wants to learn how to launch their own ideas out into the world. Launchers Cafe features in-house experts who teach and speak on all areas relevant to product/idea/business development.

Launchers Cafe Mission: To educate and unite entrepreneurs in a way that strengthens each individual as well as the world and to make the often dry and intimidating world of business launch more exciting, interesting, and relevant to the world today. To help every person out there with great ideas in their head, enrich the world by bringing those ideas to life and watching them make a lot of money for themselves in the process.

Leader Girlz
Leader Girlz' mission is to foster growth in leadership skills, confidence, and self-esteem. It also aims to teach girls not only acceptance of individuality but understanding about how vitally important and powerful it is to be an individual.

Leader Girlz' multi-platform products will foster the inner-entrepreneur in every child, giving them opportunities and encourage them to become leaders in their home, schools, communities and globally. Through play, young girls will have the opportunity to learn real-world skills to contribute positively to society and instead of repeating history, realize they have the power to create their own destiny/future and make their own footprint in the world.

Fresh & Groovy
A healthy food brand launching Fall 2010 set out to innovate the world of nutritious foods. With a mission to not only create incredible tasting healthy foods, but to express the importance of creating and sustaining vitality and a health conscious lifestyle without compromising taste or nutritional value.

ACHIEVEMENTS & HONORS
Kutztown University Board Of Directors
Girls Take Charge Board Of Directors
PFT Entertainment Board Of Directors
2009 Women's Venture Fund Honoree
2008 E-Women Network Femtor Award Nominee
2007 Momentum Award from Ceslie Women's Network

EDUCATION
Kutztown University Bachelor's of Science Degree 1995 BS Education, Minor in Psychology

THE ROOT OF JEN'S SUCCESS
Immediately after graduating college, Jen co-owned a fitness company/aerobics studio called "Groove Shop", where she was a master aerobics instructor and master fitness trainer and trained instructors.

Jen also competed in national fitness competitions such as the Galaxy Fitness Competition and the US National Aerobics Championship.

Her passion for health and fitness lead her to become a wellness advocate and motivational speaker on making positive life changes for companies such as Dupont, Astra Zeneca, NB&A, and Marvin & Palmer.

Jen's advocacies of health, wellness, and fitness developed into yet another venture, a life coaching company called Life Balances, which Jen independently owned.

Jen then partnered to create Jenuine Concepts, a consulting company that offered strategic brand development and marketing concepts catered to helping companies build and expand their businesses, especially through the direct television markets.